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As we have mentioned previously, email is still the most reliable way of reaching the most users - so you ought to have a newsletter signup process on your homepage.
However, when users have signed up, they should receive regular promotions from your advertisers. The best online casino marketing strategies are ones which reach every user somehow.
How do you stop this from being annoying? Look at how trendsetters like Monocle magazine incorporate advertising into their overall look and feel.
Monocle doesn't just host ads, it makes stories about the product, it delves into the projected lifestyle of that product.
The result is that no-one is in any doubt that they can trust the ads, because they've been endorsed, and creatively-directed, by the magazine they're reading.
You need to do the same. Another way of doing this is through press releases. Don't just tell the traditional media about a tie-in with an online casino; tell them about a story related to it.
For example, one website decided to tie-in a casino promotion with the launch of the movie "Hangover 2" , as that movie was part of a series set in or around the activities in casinos.
Press releases were sent to, and used by, newspapers, as the site looked for the strangest things that had happened to people in casinos, the implication being that online casinos are safer, and cheaper.
The campaign, called "Save the Hangover, Play Online" was successful, as it pulled in interested moviegoers who would not usually play in online casinos.
When you enter into an online casino affiliate program, you expect respect from the advertiser. In return, the advertiser deserves yours.
Give the advertising pride of place on your landing page. Put it front-and-center on other pages. Make sure your advertiser is getting its money's worth, and in return you will get more money, through increased clicks.
There are many, many online casino marketing strategies examples, but what unites them is great engagement with new people.
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If you do not receive all the traffic that you have purchased, you may request a complete refund. A publisher who does not understand what he is promoting will be found out quickly, whereas someone who can tell users a step-by-step way route through a game is far more likely to win their trust, and so more clicks.
You are, of course, free to use SEO keywords to attract more people to your site - in fact, it's something we would recommend you do.
Making sure you are on the first page of Google's results is the first step to having a successful site with plenty of hits and a consistent affiliate income from online casinos.
Google is getting smarter, and can work out when a website is trying to trick it with an abundance of SEO keywords.
Use them selectively, and you will be rewarded in time. Your landing page is the first thing users see when they hit your website. If you've decided to use online casino marketing ideas and join an affiliate program, why not mention this on your landing page?
Advertising can be great when it's done tastefully, and a good-looking landing page can not only get people coming back to your site, but can also get people clicking straight to your CPA ads, if they're placed on there.
If you can possibly get a sign-up deal with the advertiser that gives you an edge on the competition, do so. An exclusive deal is great, although almost as good is a deal that is shared by you and a few other publishers.
There are plenty of these on Online Affiliate World. Thanks to our bulging contacts book, we've been able to get some of the world's top online casinos to offer deals that are exclusive to those who sign up with us.
We can deliver the best results for your site. Sometimes the best casino marketing ideas are the simplest. When posting an article, whatever you do don't forget to use meta-tags to mention the theme of the article, but also the advertiser.
It's the meta-tags that search engines look for, and it's those that get you higher, or lower, on the results list. Keep them concise, but remember to mention all the key points of the piece.
It's not just about games that you like - also get behind the casinos that give you the biggest buzz. If you really like the way one casino has designed its user experience to take people on a journey of discovery, promote it.
If another casino, according to trusted reviews like those on Online Affiliate World and our sister site CasinoSmash , has superb customer service, promote it.
It's not about going by your gut feeling, it's about knowing with your heart and head which is best, and then taking on all the other marketing ideas for casinos we've already listed.
If your website is about online casinos, why would you want to promote anything else? Make sure that you have a common theme running through your site.
Monocle magazine does this really well. If it is advertising a product, it will shape its whole issue around that product, with associated articles, meaning everything feels like an integrated experience.
Do the same on your website, and you will keep the focus on the affiliate programs you are doing such a great job of promoting.
Let's row this back a bit. It is similar to how you a taste food or try out clothes in a store before your purchase them. Novice players wish to try their luck with free money and hence free plays are an ideal way to attract such users.
One of the most effective marketing strategies for online gambling is to organize online casino tournaments where gamblers go head to head to compete for big prizes playing all kinds of casino games.
These Online Casino tournaments offer the potential for players to win big prizes and a chance to play for an extended period of time against other players.
Online poker tournaments are very popular among professional players since the prize money will be in the range of millions.
Such tournaments can include as few as two players on a single table or up to tens of thousands of players competing against each other on several tables.
Online slots tournaments require players to pay a small entry fee that goes into the prize pool and there are different categories which include scheduled events and sit-and-go tournaments.
There are also online tournaments conducted for other casino games like Online Blackjack, Bingo and Roulette as well.
Millennials are more interested in online gambling and they like to share their gaming experiences on social media.
Hence, social media campaigns are one of the effective ways to promote online gambling. Your casino website should be designed in such a way that you provide multi-player games which involve groups and have separate areas for social gathering and non-gaming amenities.
You can also use affiliate marketing techniques to help in promoting your casino brand. Affiliates are important for gambling sites because they focus on search engine optimization, helping to drive significant traffic to the gambling sites.
You can also send newsletters to your target audience through email about the upcoming Casino tournaments, promotional events and any other interesting content.
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